@article{antovski2012kupikniga.mk:,
  title={KupiKniga.mk: Transforming a Website into a Profitable E-Commerce System Using Assisted Conversions Funnel}
  author={Antovski, Ljupcho and Armenski, Goce}
  journal={ICT Innovations 2012, Web Proceedings ISSN 1857-7288}
  pages={321--330}
  year={2012}
}