Artificial Neural Networks in CRM

Posters

Authors

Rexhep Rada and Bashkim Ruseti

Abstract

In recent years, Data Mining becomes a very important technique supporting in business decisions. From the modern techniques, artificial neural networks have improved a lot the companies in their success. Artificial neural networks allow creating and using complex functions in a natural mode, to make useful prediction. In this paper we will evaluate the use of ANN in a Customer Relationship Management (CRM) database. Our goal is to define the target group, who spends more in mobile communication in Albania.

Keywords

Artificial Neural Networks, Customer Relationship Management (CRM), Data Mining.