Rexhep Rada and Bashkim Ruseti


In recent years, Data Mining becomes a very important technique supporting in business decisions. From the modern techniques, artificial neural networks have improved a lot the companies in their success. Artificial neural networks allow creating and using complex functions in a natural mode, to make useful prediction. In this paper we will evaluate the use of ANN in a Customer Relationship Management (CRM) database. Our goal is to define the target group, who spends more in mobile communication in Albania.


Artificial Neural Networks, Customer Relationship Management (CRM), Data Mining.