Springer papers


Dasa Munkova , Michal Munk and L’udmila Adamova


The order, association and variability of the advertising language is different in every language and culture, because it is based on different rules in the given culture. Therefore, the study is focused on comparative linguistic data analysis of advertisements written in Slovak and English randomly collected from online sources. The transaction/sequence model for text representation was used and an association rules analysis was applied as the research method. The results are significant mainly in terms of the differences in the incidence of parts of speech in English and Slovak written advertisements. Based on the morphological features of the examined languages, different models of language of advertising were being created.


Natural language processing; text mining; association rules analysis;; advertisements